Essay about Othello as Victim of Hamartia - 2057 Words

Othello as Victim of Hamartia By definition, a tragedy is a story that details the downfall of a protagonist. Most often, the protagonist (tragic hero) is a member of high society who is faced with an oppositional force, be it internal or external. In his Poetics, Aristotle states that tragedy is the imitation of an action; and an action implies personal agents, who necessarily possess certain distinctive qualities both of character and thought; for it is by these that we qualify actions themselves, and these- thought and character- are the two natural causes from which actions spring, and on actions, again all success or failure depends.... This quote illustrates an aspect of tragedy upon which many works are based, including†¦show more content†¦In the beginning of the play, Shakespeare illustrates Othello as a benevolent military noble who shares an intellectual love with his young wife, Desdemona, that is of utmost purity and innocence. At once the evil character of Iago is introduced and uncover s the heros tragic flaw; ultimately that of naivetà ©. Although Othello is usually a very even-tempered man, as can be seen when he refuses to let Iago persuade him to get angry at Roderigo, (I, ii, 6), an exteriour opposing force characterized by Iago, perpetuates the tragedy of the play by provoking the interiour opposing force, or the hamartia of the protagonist. Near the beginning of the play, Shakespeares clever demonstration of dramatic irony allows the reader to realize Othellos tragic flaw in the fact that he hands his full trust over to a man who is Janus-faced and dishonest. ...my ancient; a man he is of honesty and trust. To this conveyance I assign my wife. The irony from this line lies in Othellos misconception of his ensign, Iago, who is already plotting against him for his own means. After witnessing Iagos conspiracy with Roderigo at the ruination of Othello in the previous act, the reader immediately sees Iagos villainess, however in innocence, Othello is blinded to it and by it. From this we see, as in many tragedies, the tragic heros flaw is not actually a defect in itself, but rather an excess of a virtue. In the case of Othello, this perilous virtueShow MoreRelatedThe Impact Of Blindness And Deception In Othello1360 Words   |  6 PagesNot All Can Truly Be Seen: An Analysis of the Impact of Blindness and Deception in Othello As much as humans want to believe and trust others, hesitation occurs due (to) a certain act called deception. All humans have the ability to be deceptive, although some more than others, there are too many who become a victim as a consequence of metaphorical blindness. In the play Othello by William Shakespeare, blindness to the truth results from the antagonist’s acts of deception derived from desire andRead MoreTragedy In Shakespeares Othello1519 Words   |  7 Pagesconstruct the classic tragedy. This can be observed through action as seen in Shakespeare’s Othello. Shakespeare’s play Othello, most closely resembles the Greek philosopher’s theory of tragedy that achieves Aristotle s four unities (simplify this sentence): Hamartia, Peripetia, Anagnorisis and Catharsism. With Shakespeare adapting Aristotle’s theory of tragedy and its unities, it enables the playwright to present Othello as the tragic hero of the play that drives the narrative rath er than MachiavellianRead MoreOthello Essay1172 Words   |  5 PagesOthello Essay William Shakespeare’s Othello tells a story of the tragic downfall of a man through jealousy and mistrust, influenced by the manipulative actions of another. Due to innumerable changes within society over time, it is inevitable that a wide range of critical interpretations and readings of the text will emerge. My personal interpretation of the play draws from the concepts of the traditional Aristotelian views of a tragedy. An Aristotelian interpretation concerns itself with whetherRead MoreA Scrutiny of Othellos Character as a Tragic Hero2197 Words   |  9 PagesIn Othello, the Moor of Venice, the titular character, Othello, is the protagonist and subject to scrutiny as to whether or not he is a tragic hero in the conventional Aristotelian definition of the term. Aristotle believed a tragedy served to exercise the mature citizens moral sensibilities (Ferrari, 1999, p. 181). There are several different components of Aristotles definition of a tragic hero, which essentially serve as a set of criteria to determine whether or not Othello truly is a tragicRead MoreMirror of Good and Evil in Shakespeares Othello696 Words   |  3 PagesIn William Shakespeare’s Othello, the tragic hero, Othello, and the antagonist, Iago, are portrayed in very differing ways. Despite this fact, Iago repr esents the glaring faults and imperfections that Othello has, which ultimately leads to his downfall. Shakespeare very effectively uses Iago as a device to reveal Othello’s hamartias. The jealousy, mistreatment of women and racial insecurities are all flaws that Othello exhibits which are reflected in Iago’s character as well. As Othello’s flaws transpireRead MoreThe Tragedy Of Othello By William Shakespeare2324 Words   |  10 Pagesinvaluable for literary critics. It has been used for centuries to determine which plays can be labeled â€Å"tragedy,† and which fail to qualify. According to Aristotle’s definition, Shakespeare’s The Tragedy of Othello, the Moor of Venice can only be considered an Aristotelian tragedy if Othello can be classified as a â€Å"tragic hero†, if the play evokes both pity and fear, and if it is enhanced through both rhythm (meter) and melody. According to Aristotle, the protagonist of a tragedy can only be consideredRead Moreâ€Å"Aristotle’s Definition of the Tragic Hero and Irony in Tragedy† Oedipus Rex, Othello, and Death of a Salesman3217 Words   |  13 Pagesmisfortune due to some flaw of character or failure to find/some deviation from the moral and righteous path, which is referred to as the hamartia. (Myers) However, he cannot be of paramount virtue or righteousness for this would objectify him, in turn isolating him from human perceptivity and compassion though he must be of high or noble character. The hamartia at some point must be realized by the character and this experience is known as an anagnorisis; it is to be noted that the relationship betweenRead MoreDesdemona from Othello Essay example1358 Words   |  6 Pagesideology that she is not meant to be liked, merely pitied for her misfortune as a tragic victim (commonly defined as someone who dies due to the faults of others). Throughout O thello, Desdemona is presented as pure and innocent – in regards to this, Auden’s comment is unusual as Desdemona is seldom criticised; indeed many critics are complementary, giving her titles such as ‘gentle Desdemona’. Desdemona is a victim of both Othello’s jealousy (the ‘green-eyed monster’) and Iago’s malevolence. HoweverRead MoreOthello is Not a Tragic Hero Essay1481 Words   |  6 PagesOthello has been described as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualification for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeedRead MoreOedipus The King And The Moor Of Venice1294 Words   |  6 PagesOedipus the King was written by Sophocles in 430 B.C, and Othello, the Moor of Venice was written by William Shakespeare in 1604. Both stories involve tragedies that occur to the protagonists. Tragedy’s definition, â€Å". . . presents courageous individuals who confront powerful forces within or outside themselves with a dignity that reveals the breadth and depth of the human spirit in the face of failure, defeat, and even death† (Meyer 1091). Sophocles’ play informs us, the protagonists arrogances and

Fashion Starts From You Essay Example For Students

Fashion Starts From You Essay Gucci represents the best of Made in Italy with its distinctive combination of richness, high artistry and contemporary glamour. Today, the Houses commitment to excellence continues under the vision of Creative Director Friday Gaining, who has enriched its legacy with an exacting offering of handbags, shoes, and critically acclaimed fashion collections, as well as childrens clothing, small leather goods, jewelry, fragrances, and other timeless lifestyle items, As Gucci readies tort the next inner years, the House looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. It voluntarily obtained ASSAYS certifications that seek to regressively reduce its environmental footprint and is also actively involved in philanthropic initiatives that support both womens rights and arts preservation. Gucci also collaborates with the Kerning Corporate Foundation to combat violence against women. Market Evaluation Louis Button has captured the high-end market Of fashion industry followed by Hermes and Gucci, according to the 2013 survey. All these brands are known for their exclusivity but due to the reason that Louis Button never goes on sale thus maintaining its reputation. It is at the top. Hermes has sales but only on ewe small items and Gucci has Wide range Of sales in summer and winter season. Louis Button and Hermes uses similar tactics as Gucci, they have a pretty good pricing strategy, which consists on high markups and limited availability. This causes consumers to buy this product quickly, and it definitely benefits the company. Other competitors are Memoriam Airman, Hugo Boss, Pravda and Effendi, Dolce and Ghana, Giorgio Airman, Versa. Distinction Louis Button Hermes Gucci Bag. Price of handbags 1 to IEEE KICK to SHOE IEEE to IEEE Quality or material Coated canvas with cowhide leather Lizard, crocodile leather Rubber, high quality leather Sales 9. 21 billion $ 4. 66 billions 3. 1 billion$ Specialize in Luggage Women handbags and belts Bags, shoes and luggage Targeted age 21 -45 21-35 Gucci is highly flexible brand it changes its product according to the consumer needs and changing fashion. With the spring season Gucci has introduced a floral trend with the flower printed products so it goes on with the seashore It is necessary for the brand to convey a personality that the customer can relate to, or Wishes to aspire to. Gucci rely on the imagery of their products to appeal to the high-end market. The prestigious pricing of their products creates a high laity image and positions the goods in the mind Of the consumer as a Status symbol. The success of Gucci can be attributed to quality observing, brand image, retail environment, management Structure, yet above all their ability to combine these factors to create an exclusive experience. The trend for AN/ 14/15 would be leather as it has always been in throughout the fashion season. It has its own distinctive quality. It has been one of the main materials used by Gucci in production of products. As Gucci excels in leather products it will be the best suited trend for the A/W 14/15 season, Consumer profiling The new target of consumers would be middle age high class from 21 50 years, stylish, elegant high social status, high income, independent or married that look for goods that will enhance all of these aspects and reinforce their social status through the product that proves to have a strong heritage and offers quality and exclusivity group. Gucci has always shown interest in this sector though it has its exclusivity in children wear as well. Customer relationships: Interests and Lifestyle: Politics, fashion, art, design, sports and travel. Their lifestyle is full of trips, parties and special events. .u4671d236c113b6c9937f57fc916be82f , .u4671d236c113b6c9937f57fc916be82f .postImageUrl , .u4671d236c113b6c9937f57fc916be82f .centered-text-area { min-height: 80px; position: relative; } .u4671d236c113b6c9937f57fc916be82f , .u4671d236c113b6c9937f57fc916be82f:hover , .u4671d236c113b6c9937f57fc916be82f:visited , .u4671d236c113b6c9937f57fc916be82f:active { border:0!important; } .u4671d236c113b6c9937f57fc916be82f .clearfix:after { content: ""; display: table; clear: both; } .u4671d236c113b6c9937f57fc916be82f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4671d236c113b6c9937f57fc916be82f:active , .u4671d236c113b6c9937f57fc916be82f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4671d236c113b6c9937f57fc916be82f .centered-text-area { width: 100%; position: relative ; } .u4671d236c113b6c9937f57fc916be82f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4671d236c113b6c9937f57fc916be82f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4671d236c113b6c9937f57fc916be82f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4671d236c113b6c9937f57fc916be82f:hover .ctaButton { background-color: #34495E!important; } .u4671d236c113b6c9937f57fc916be82f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4671d236c113b6c9937f57fc916be82f .u4671d236c113b6c9937f57fc916be82f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4671d236c113b6c9937f57fc916be82f:after { content: ""; display: block; clear: both; } READ: Acid Rain EssayThey generally hue a taste in usury life style and living. Competitive Analysis Alexander Macaque holds a remarkable place in manufacturing a leather product. It produces one of the best quality jacket in the industry thus overtake Gucci in this item. Both brands produces high quality products holds a good position in the market. Brand Product p rice Information Paul smith 999 E 100% lambskin, Trim 66%volt silk least Barberry porous 2,SEE 100% lamb leather Quilted lining Alexander Macaque 2,IEEE Pure leather Ribbed cotton collar, cuffs and hem Airman Collection 1. EYE Pure lamb leather Just Cavil IEEE Silver toned embossed poppers Falstaff 1 , OHIO Notched l apels Canals 2,KICK Deer leather Mash cotton Given 2,IEEE Pure calfskin shoulder panels Pure lambskin Neil Barrett 2,IEEE Elasticized cuff and hem Black leather Knitted high green/red/green collar Competitor positioning grid This is where Gucci could be positioned on a perceptual map. It is almost at center towards the prestige price and mass market. The price is not as low as guess but at the same point it is not even as high as Hermes. This perpetual map has pointed Gucci where it will best be located and looking around If the prices are kept really low in comparison to other brands it will not have much competitions. Products Leather jacket Specifications Black washed nap leather Bomber lining Price 1 ,SHOES Leather shoes Leather upper Leather sole with a side zip and interlocking g logo IEEE Grey/Wallach G supervene canvas, with black leather trim 1. In leather jacket adding green/red/green stripes on the shoulders, G embossed on the back and cotton rib cuff would make it more attractive to the middle aged consumers as it seeks more attention, a little increase in price would add to its exclusivity. 2 Changing the chain on the other side in these shoes with the interlocking G logo knitted structure and decrease in price would appeal to ore Customers and gives a decent look to it. 3. Increasing the size of the bag to a cabin size and adding two more wheels thus making it more comfortable and easier to carry would be a lot accessible to more people and advertising would help in increasing the demand. Steps for a product development 1. Generating Utilizing basic internal and external SOOT analyses, as well as current marketing trends, one can generate a basic idea for the development. 2. Screening The Idea Prescribing product ideas, means taking your Top 3 competitors new innovations into account, how much market share theyre holding and what infinite end consumers could expect etc. Example: Aviation industrialists will often compare growth with metals markets 3. Testing the concept The hypothetical idea in mind is tested an approved for the next step. 4. Technicalities or product development The marketing department will make plans to distribute the product. The finance department will provide the finance for introducing the new product. 5. Commercialism At this stage, the new product developments have gone mainstream, consumers are purchasing your good or service, and technical support is consistently monitoring progress.

JN Bentley Limited Industrial Management

Introduction This report is about JN Bentley Limited, a civil engineering company based in Skipton, North Yorkshire with over 40 years experience in the construction industry. It presents the history of the company, its current operations and a SWOT analysis. Towards the end, recommendations are given regarding the short, medium and long term strategies that may be adopted by the company as it looks ahead into the future.Advertising We will write a custom report sample on JN Bentley Limited Industrial Management specifically for you for only $16.05 $11/page Learn More History of JN Bentley JN Bentley limited was established in the year 1972 and ran its operations in Skipton and North Yorkshire. During its early days in business, the company offered water and sewerage services for the water authorities in Bradford and Craven and also did civil engineering works for the local authorities in Yorkshire and East Lancashire. With this start, the company manage d to lay its foundation for civil engineering services and create a strong link with the water industry (Bentley, 2011). As the company continued to expand its horizon, it later added building construction to its range of services with quite a number of building construction projects being completed successfully in the 1980s. Gradually, the strength of the company grew to the point of it becoming a pioneer in the provision of excellent design as well as building services to clients. Two high profile and very ambitious residential projects were later completed in the years between 1985 and 1995. One of these was at Linton, near Grassington, in North Yorkshire and the other one was at Cowan Head, close to Kendal, in the Lake District (Bentley, 2011). In 1990s, the company’s focus shifted towards civil engineering. This saw the company strengthen its relations with Yorkshire Water as well as developing strong skills in offering solid waste management services. Around this time, the company’s operations were extended to cover the northern side of England with a focus on blue chip and local government clients. JN Bentley Limited ‘s expertise continued to grow especially in the water industry. These include process, mechanical and electrical design, installation, and commissioning of water projects. Later, in the year 1999 JN Bentley Limited entered into a partnership with consultant Mott MacDonald with the sole intention of offering an integrated feasibility, design, construction and commissioning of services. From the time it was formed, Mott Mac Donald Bentley has grown tremendously to such an extent that in its thirteenth anniversary, it now represents close to half the turnover of JN Bentley Limited (Bentley, 2011). In the 2000s, JN Bentley Limited diversified its operations to cover a much wider geographical area with new company offices being opened in Durham in the year 2005, and later in Shifnal, Shropshire and Edinburg in the year 2009. The company also established a Yorkshire Water Contract Office in Leeds and a Cambridge Water Contract Office in the year 2010.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Today, JN Bentley Limited operates long term capitals in both the water and wastewater sectors and also enjoys long term relationships with a number of blue chip commercial clients. The company also works for local government clients and continues to offer services both in the building sector and in civil engineering. With it rich knowledge and expertise in development and design in the renewable energy and hydropower sector, JN Bentley Limited has gone ahead to establish a hydropower team (Bentley, 2011). Current Operations Over time, JN Bentley Limited’s operations have expanded to cover quite a number of services to the public. These services include: Aerospace JN Bentley prides itself in providing high quality craftsmanship to aerospace clients. Some of these clients are Leeds Bradford International Airport and Multiflight Ltd. The company has outstanding experience of carrying out concrete paving works that include runway aprons and taxiways with very minimal disruptions to customers (Bentley, 2011). Commercial The company’s commercial and industrial projects include office design and construction. With the vast expertise in building and civil engineering, the company is able to perform excellent construction of production and warehouse space. The company serves a variety of sectors that include fast moving consumer goods (FMCG), manufacturing and distribution as well as health and education (Bentley, 2011). Environment At the core of the operations of JN Bentley Limited is the environment work. Throughout its history, much of the work done by the company has been closely linked to water and the environment (Bentley 2011). The company has in the past been able to compl ete flood defense schemes in tidal as well as in non tidal waters. It has also constructed fish passes and gauging stations for the Environment Agency. The company also has vast experience of land drainage works for the Internal Drainage Boards and has also built surface water storage systems and pumping stations below the natural ground water level. Recently, the company has been able to apply sustainable urban drainage (SUDS) techniques to projects for some of its clients. The company is very keen on applying its knowledge and expertise on the renewable energy sector (Bentley, 2011). Health and Education From the early 2000s, the company has gained value added experience of working directly with schools and hospitals as well as local authorities in delivering health and education projects. JN Bentley Limited does understand the seriousness of projects in these sectors and is committed to deliver high quality services within the specified timeframes and in a cost of effective man ner. Always, the company puts the clients’ needs first (Bentley, 2011).Advertising We will write a custom report sample on JN Bentley Limited Industrial Management specifically for you for only $16.05 $11/page Learn More Highways The company has a dedicated workforce of individuals with a great experience in building high quality highway structures. Besides, the company’s construction team is very familiar with the Department of Transport specifications regarding highway works. LN Bentley Limited is experienced at working with local authorities in road renewal, refurbishing of bridges, and other enhancement program (Bentley, 2011). Renewable Energy As pointed out earlier, the move by JN Bentley Limited into the renewable energy sector, particularly the hydropower market grew through a natural process as the company gained expertise over the years through partnerships with clients and other like minded organizations such as the Environm ent Agency (Bentley, 2011). JN Bentley Limited is a member of the British Hydropower Association and has also established various supply chain relationships in the renewable energy market to facilitate its delivery of hydropower schemes. These include collaborations with companies like Spaans Babbcock and Zeropex (Bentley, 2011). Solid Waste Solid Waste management is a key construction market for JN Bentley Limited and its subsidiary company, Mott MacDonald (MMD). Together, both Mott MacDonald and JN Bentley Limited have gained a great deal of experience in long term agreements as well as individual contracts with clients in the solid waste sector. Among them are Waste Recycling Group, Sita, and Yorwaste (Bentley, 2011). The company is very keen to make good use of its expertise gained from the water sector to support solid waste operators in designing and constructing process plants to handle waste and recycling treatment (Bentley, 2011). Water and Wastewater Given that the com pany’s extensive experience in this area covers its entire history, this is probably one of those areas where the company’s reputation speaks for itself throughout the construction and engineering industry (Bentley, 2011). Although Yorkshire Water is one of JN Bentley’s biggest customers in the water sector, the company also does work for Anglian Water, Northumbrian Water, Severn Trent Water, Scottish Water, Cambridge Water, Essex, Suffolk Water, and United Utilities. Most of the work undertaken by the company in the water and wastewater sector is done on a feasibility, design and construction basis by its subsidiary, Mott MacDonald (Bentley, 2011). In all these, the company is able to meet clients’ expectations with projects completed to the highest standards.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More JN Bentley’s SWOT Analysis A company’s Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a powerful tool for reflecting on a business’s internal and external position (Ryan, 1995). As can be seen from figure 1 below, strengthens and weaknesses are linked to the organization’s internal position while opportunities and threats look at factors that are external to the organization. An organization must seek to maximize on its strengthens and look for ways of minimizing its weaknesses (Ryan, 1995). Figure 1: Elements of a SWOT analysis (Ryan, 1985) From discussions in the previous sections, JN Bentley Limited’s strengths, weaknesses, opportunities and threats are as follows: Strengths Strengths include the fact that: The company has a long standing history of excellent performance and its experience speaks for itself The company has a huge pool of staff with varied skills and expertise acquired over time The company offers a wide va riety of services The company also has a stable financial base The company has a good network of collaborators Weaknesses Weaknesses that can easily be spotted at JN Bentley include the fact that: A Lack of capacity building programs for employees Although there is an advantage in offering more than one service, the danger involved is that it may be a challenge to maintain high standards unless the company makes deliberate efforts to do so. Opportunities Notable opportunities include: Services such as solid waste management and water waste management the company offers are quite unique and very few companies will think of venturing into them. For such services therefore, there is no competition. The company also has quite a number of partnerships that can be used to its advantage. JN Bentley is also a highly respected company in the eyes of the general public. Opportunities to merge with other like minded companies. Threats Some threats to JN Bentley Limited include: First, th ere is the existence of other companies that are offering similar services. JN Bentley therefore, has to work really hard in some areas to make sure it can stand out from the rest. There is also a danger of partners and other collaborators stealing JN Bentley’s trade secrets. Once the boundaries of an industry have been identified, the task that faces a manager is to analyze the competitive forces in the industry environment and to identify opportunities and threats (Hill Jones, 2007). Michael Porter’s well-know framework, the five forces model helps managers with the analysis. His model that is shown in figure 2 focuses on five forces that shape competition within an industry. Figure 2: Porter’s Five Forces Model (Hill Jones, 2007) As figure 2 shows, the forces are: the risk of entry by potential competitors, the intensity of rivalry among established companies within the industry, the bargaining power of buyers, the bargaining power of suppliers and the cl oseness of substitutes to an industry’s products. The stronger each of these forces is the more limited is the ability of established companies to raise prices and ear greater profits. Within Porter’s framework, a strong competitive force can be regarded as a threat as it reduces profits (Hill Jones, 2007). Because of the presence of competitors in certain areas of JN Bentley’s operations, there is the threat of the company not being in a position to make profits as it intends to. On the other hand, the company is better placed to realize better profits in areas where it offers unique services and no competition exists. Conclusion and Recommendations As pointed out by porter, a firm can use various strategies to deal with the competition in the market and some of these can be very helpful for JN Bentley Limited. Whereas some of these strategies are for long term planning, others will apply in short and med-term plans. One approach that may be adopted by a compa ny is innovation (Porter, 1998). This may categorized under the short and medium term planning and will enable a company to come up with products that are different from those that are available in the market. In the case of JN Bentley Limited, some of its services are already unique. It will therefore be prudent for the company to continue offering these services and go on to strengthen their provision. Another strategy that may benefit JN Bentley Limited in the medium and long term strategic planning is focus. Currently, the company provides quite a number of services. By so doing, it becomes difficult to focus on delivering quality in all the services. To ensure that the company is able to deliver to the very highest standard, it is important that the company only focuses on a few areas where it can deliver high quality services that can not easily be beaten by competitors. As a long term plan, it is critical for JN Bentley Limited to position itself strategically in the market. This may include taking advantage of opportunities to merge with other players who are in the same industry so as to offer the best quality in the industry. So far, the company has merged with Mott MacDonald and deliberate efforts must be made to strengthen the association. So far, there are indications of the company’s profits increasing as a result of this merger. Finally, companies exist to serve customers. As a long term plan therefore, it is important that JN Bentley Limited guarantees its customers high quality services. This has the benefit of locking in customers and killing their desire to want to move to competitors. As explained earlier, JN Bentley Limited delights in offering its clients very high quality services. The company should therefore continue to ensure that the quality of services offered to customers remains high. This also means that the company will have to continually engage with suppliers to ensure that customers are not disappointed in any way. Ref erence List Bentley, JN., 2011. JN Bentley Limited. Skipton, North Yorkshire: JN Bentley Ltd. Available from: https://www.mottmacbentley.co.uk/ . Hill, C. W. L. Jones, G. R., 2007. Strategic Management: An Integrated Approach. Andover, Hampshire: Cengage Learning. Porter, M. E., 1998. Competitive Strategy: Techniques for Analyzing Industries and Competitors: With a New Introduction. New York, NY: Simon and Schuster. Ryan, B., 1995. Strategic Accounting for Management. Andover, Hampshire: Cengage Learning. This report on JN Bentley Limited Industrial Management was written and submitted by user Marc Shelton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Foundations of Nursing Practice Essay Essays

Foundations of Nursing Practice Essay Essays Foundations of Nursing Practice Essay Essay Foundations of Nursing Practice Essay Essay A contemplation on how the faculty content and associated pattern experience has contributed to the student’s development as a nurse. This essay is a treatment on how the faculty content and pattern experience has contributed to personal development as a nurse. Therefore it will concentrate on foremost the construct of individualised attention and its relevancy to nursing appraisal and attention bringing. secondly the ethical and professional issues that impact nursing such as confidentiality. consent and self-respect. The essay will besides concentrate on researching the assorted communicating theoretical accounts and the development of the curative relationship between the nurse and the service user. and eventually the administration and bringing of attention within the pattern environment. With peculiar mention to a recent arrangement. at a alleviative attention nursing place. this essay will discourse Harriet. an 88 twelvemonth old lady with chronic bronchitis and suffers with multiple induration. For confidentiality purposes the names of service users have been changed to follow with the Nursing and Midwifery Council. Code of Conduct ( NMC 2008 ) . : This assignment will foremost discourse the individualized attack to nursing. which developed in the USA during the 1950’s and 1960’s. which coincided with the development of the nursing theory and theoretical accounts of nursing which began to dispute the medical theoretical account of wellness attention ( Lloyd. Hancock. Campbell 2007 ) . The nursing procedure can be carried out successfully by implementing a popular theoretical account used extensively in the UK originally by Roper et Al Activities of Populating theoretical account in which it is based slackly upon the 12 activities of day-to-day life ; nevertheless Henderson acknowledges 14 activities that people engage in ( Kozier. Erb 2008 ) . This theoretical account identifies any shortage in their attention normally upon admittance ; it is reviewed as the attention programs of the service user evolve ; after which an intercession may be given to the service user. The nursing place that was attended for arrangem ent had individual centred attention programs in which they based them on the 12 activities of day-to-day life from kiping. feeding and imbibing to mobility and communicating ; these were short term attention programs that were reviewed monthly. Another theoretical account that is often used described by Ellson ( 2008. pg22 ) is the Nursing Process. when it was ab initio identified ; Yura and Walsh ( 1978 )showed that it is a four phase rhythm that begins with appraisal. Harriet was assessed by the Doctor as the registered nurse in charge ( RGN ) noticed a alteration in her wellness ; she had developed a wheeze when speaking and had a big-chested cough. the RGN suspected a chest infection. A attention program was so devised to follow up the appraisal. Harriet was to be started on a class of antibiotics for a hebdomad. and was to be resumed on her atomizer. The attention was so implemented the undermentioned twenty-four hours during the forenoon drugs unit of ammunition. An rating of that attention completes the rhythm ; in which Harriet was to be seen by the Doctor the following hebdomad after finishing her class of antibiotics and was to stay on her atomizer. Additionally. more than one phase can be happening at the same clip. for case appraisal may co-occur with execution ( Carpenito-Moyet 2007 ) . If ends are achieved after the first rhythm. attention possibly terminated or in some instances modified and the service user reassessed. ( Ellson 2008. pg22 ) This procedure is designed to heighten systematic attention. drive communicating amongst squad members and promote continuity ( Mason 1999 cited in Habermann. Uys 2006 ) . The RGN wrote in Harriet’s day-to-day study and updated her attention programs. placing her alteration in medicine and alteration in her wellness. Throughout nursing there are many ethical and professional issues that impact on it from confidentiality. consent to esteem and self-respect. to clear and accurate records and working as portion of a squad. The Nursing and Midwifery Council Code of Conduct ( NMC 2008 ) clearly states that nurses should guarantee they gain consent ( NMC 2008 ) from the service user this can be anything from analyzing. supplying attention and giving intervention. Consequently a nurse has to be prepared if a service user declines their aid as they have a right to decline intervention based on cognition of the results and hazards ( Wilkins and Williams 2008 ) . Informed consent is a communicating procedure between the supplier and the service user ; this is now recognised as a professional criterion of behavior ( Westrick and Dempski 2009 ) . However if there is a instance where the service user does non hold the mental capacity to give consent. they are protected by the Mental Capacity Act 2005 in which during the determination doing process their rights and involvements are accounted for ( Griffith and Tengnah 2010 ) . My first undertaking at arrangement was to seek and feed Harriet. I introduced myself alongside a wellness attention helper and asked if I was able to feed her tiffin. I was refused. on the evidences that I was a fresh face and that she did non cognize me so I let the wellness attention helper feed her. The undermentioned twenty-four hours after helping the RGN with Harriet’s medicine. she kindly said to me that she would allow me feed her today if I was able to ; so at tiffin clip I went along with another wellness attention helper to feed her. Another of import ethical issue is keeping a person’s self-respect as Watson ( 1994 ) mentioning ( Watson 2008 ) states that keeping human self-respect is a critical nursing responsibility and map. that needs to be recognised and respected in which people make to their ain attention and good being ( NMC Code 2008 ) . This can be associated with many facets of attention such as bed bathing. pore attention. nog tubing attention as Westrick and Dempski ( 2009 ) travel on to state that it is down to the service user to state what is to be done with his or her organic structure. Fenton and Mitchell ( 2002 ) cited in Franklin. Ternestedt and Nordenfelt ( 2006 ) argue that aged people having attention sing self-respect is a province of physical. emotional comfort. later when this is non ever adhered to it can go forth the service user feeling embarrassment. shame. humiliation. folly and debasement ( Mairis 1994 cited in Watson 2008 ) . However nurses themselves can go emotional if the criterion of attention given is non sufficient this is supported by the Royal College of Nursing study ( 2008 ) inquiring nurses for their positions on self-respect in attention in which over 80 % said they sometimes or ever left work distressed due to non being able to present the quality of attention they thought they should give ( Gallagher. Tschudin 2010 ) . When asked to give a bed bath to Harriet. I made sure that merely the country being cleaned was exposed therefore covering up other private countries in instance anybody was to come in her room. When Harriet was seen by the Doctor sing her chest infection I treated the information sensitively and maintained confidentiality with all her wellness records. The presence of the curative relationship lies at the bosom of patient centred nursing. However the nature of this one to one relationship is really dependent on the context in which nursing attention is delivered ( McCormack 2004 mentioning O’Connell 2008 ) . Therefore the edifice blocks for this relationship should concentrate on genuineness. empathy and regard. which should go forth the service user feeling supported every bit good as listened to. whilst the nurse feels value in their function ( Dossey. Keegan. American Holistic Nurses Association 2008 ) Whereas Bynum-Grant and Travis–Dinkins ( 2010 ) travel on to state that whilst the curative relationship is at the nucleus of nursing it is the cognition and skill along with the caring attitudes and behaviors applied that construct the foundations of this relationship. I spent a batch of clip with Harriet acquiring to cognize her. and constructing a relationship of trust with her. in order for me to go to her person al attention demands. give her medicine orally under direct supervising. This assignment will now discourse the effectual communicating accomplishments throughout nursing that helps practicians to prosecute with the service user. by doing certain agreements are met for people’s linguistic communication and communicating demands ( NMC Code 2008 ) Studies have shown that the relevant communicating means given to an person can better wellbeing ( Bell 1996. Happ 2001 cited in Batty 2009 ) . Means of communicating that have proved successful are non verbal techniques such as authorship. pulling or by gesture. therefore communicating AIDSs have been made available such as supplying a pen and paper. or alphabet charts ( Batty 2009 ) . Effective communicating is seen as a cardinal competency required for enrollment as a nurse ( Nursing and Midwifery Council 2004 cited in Timmins 2009 ) Timmins and Astin ( 2009 ) besides goes onto explain that continuity of attention supports high quality communicating as it builds up the relationship between nurse and service user and is a chief characteristic of patient centred attention. Crouch and Meurier ( 2005 ) cited in Cox and Hill ( 2010 ) defines communicating as a two manner procedure in which information is transmitted and received. However listening to service users and their households is cardinal to the communicating procedure ( Timmins and Astin 2009 ) Harriet could pass on easy. her hearing was somewhat impaired hence you had to talk aloud and clearly ; she was on oculus beads as her sight was deteriorating and she was really good spoken and if I was to state something falsely she would be really speedy to rectify me. Harriet nevertheless was somewhat confused and sometimes perennial things she had said a few minutes ago. she besides had fanciful friends she would mention to whilst speaking to me. This essay will now research the bringing of attention in nursing which is really of import as this can impact the service users’ experience. There are three ways in which attention can be delivered ; this is by primary attention. undertaking allotment and squad nursing. Primary nursing began in the 1970’s as a manner to get the better of dissatisfaction with functional and squad nursing’s accent on undertakings that directed nurses’ attending off from holistic attention of the client ( Huber 2006 ) . Walsh and Crumbie ( 2007 ) explain that primary attention nursing involves one nurse being apt 24 hours a twenty-four hours for all attention delivered to a patient. However Thomas ( 2006 ) identifies this is non ever necessary as attention can be delegated to other nurses or wellness attention helpers †¦ yet the primary nurse carries duty for composing attention programs and guaranting that long term ends are met. Skelton ( 2001 ) cited in Timmins and Astin ( 2009 ) suggest that this attack fosters autonomy and gets them involved with their attention instead than wellness professionals ordering their attention to them. Within the nursing place the primary nursing attack to care was non suited as there were excessively many service users for one nurse to concentrate all their attending to at one clip. Many wellness attention scenes would deny utilizing undertaking orientated attention nevertheless in world it still goes on and tends to bring on apathy and cut down squad morale. Task allotment on the other manus may be the most suited manner of apportioning the work load ( Thomas 2006 ) particularly during staff deficits or certain wellness attention scenes. Despite the nursing place holding individual centred attention programs and doing individualizing the attention needs. the nursing place still took on the undertaking allocated attack as all the occupants had breakfast by 8am and were washed and dressed by 9am. However as Harriet was unable to feed and dress herself due to holding multiple induration she was frequently left until last to hold these demands addressed as two wellness attention assistant’s were required. Team nursing was developed in the early 1950’s it was designed so that staff strengths can be used to the upper limit and AIDSs group productiveness and growing of squad members. By utilizing this system nurses should still be able to supply individualized nursing attention ( Lloyd. Hancock and Campbell 2007 ) therefore nurses take on certain functions such as temperature. medicine or a nurse for the right side of the ward ( Kalisch and Kalisch 1978 ; Reverby 1987 cited in Huber 2006 ) . Communication is hence cardinal for this theoretical account to be effectual as the squad leader continuously evaluates and communicates alterations of the patient to the squad members ( Zerwekh. Claborn 2006 ) . It besides allows the nurse to depute patients to the strengths of the staff with what their attention focuses on ( Tiedeman and Lookinland 2004 cited in Zerwekh. Claborn 2006 ) . Unfortunately the attention given can go disconnected and therefore uneffective and productiveness decreased among team members if there are staff deficits. Harriet’s attention followed this attack. as she was bed bound the arjo hoist was the lone manner of reassigning her from bed to chair ; this needed two people. as did log turn overing Harriet for her bed bath so she was cleaned efficaciously and suitably. I feel the faculty content has contributed to my development as a nurse as it taught all the relevant information needed for my first arrangement. I was able to see how the theory coincided with the pattern which besides contributed to my development as a nurse. For illustration I was able to see how the individualized attention attack was introduced into the individual centred attention programs used within the nursing place. I was besides able to see how the curative relationship was built amongst the nurses in charge. the wellness attention helpers and other members of the multidisciplinary squad. they each had their ain manner of nearing the service user in respects to their attitudes. organic structure linguistic communication and behavior. this I was able to pick up and utilize myself which made me handle state of affairss better. The faculty content went into great deepness and was given in a assortment of larning manners which suited my acquisition form holding come directly from school ; I feel the type of larning given has strengthened my ability to larn and the relevant theory made me experience more confident when go toing arrangement. Having learnt the theory I was able to set some of this knowing experience into pattern. as holding had no old experience within wellness and societal attention I felt uneasy at first but as more religion and assurance was put into me via my wise man and other staff members. this helped me experience more involved and more comfy with working within this environment giving me the assurance encouragement I needed. Throughout the arrangement I was guided throughout every undertaking that I had to transport out. I was learning it foremost by wise man and so throughout the hebdomads I had to better on what I had learnt. the registered nurses I shadowed were really supportive an d accessible which helped me greatly. In decision this essay has discussed the construct of individualised attention by integrating the nursing procedure and theoretical accounts that evaluate the service user’s wellness and identifies the attention needed and any shortages in their attention. Nurses uphold a repute in which the ethical and professional issues are the foundations of this. As explored throughout this essay it shows that confidentiality. consent and self-respect are cardinal throughout nursing and demand to be incorporated into the attention provided by the nurses. Assorted theoretical accounts of communicating have been identified throughout this essay its relevancy shows how the nurse must interact with service user. this is really of import as the service user needs to be able to show their concerns of their wellness either verbally or not verbally. The curative relationship is at the epicenter of nursing as this can impact a service users experience within a wellness and societal attention puting. The essay has besides explored the administration and bringing of attention needed to be most effectual throughout nursing. Overall the essay has focused on assorted cardinal facets of nursing that contribute to the manner attention is delivered to service users. Reference List* Batty S. ( 2009 ) ‘Communication. Swallowing and Feeding in the Intensive Care Unit Patient. Nursing in Critical Care. 14 ( 2. July/August ) . pp. 175-177. * Bynum – Grant D and Travis Dinkins M. M. ( 2010 ) Schaum’s Outline of Psychiatric Nursing. [ Online ] . Available at: hypertext transfer protocol: //books. Google. co. uk/books? id=ru57ujcVO6sC A ; printsec=frontcover A ; dq=schaum’s+outline+of+psychiatric+nursing A ; hl=en A ; ei=XcZmTeb7HZSyhAfUkJy4DQ A ; sa=X A ; oi=book_result A ; ct=book-thumbnail A ; resnum=1 A ; ved=0CEUQ6wEwAA # v=onepage A ; q=therapeutic % 20relationship % 20is % 20at % 20the % 20core % 20of % 20nursing % 20 A ; f=false. ( Accessed:25 January 2011 ) . * Carpenito-Moyet L. ( 2007 ) Understanding the Nursing Process ; Concept Mapping and Care Planning for Students. Philadelphia: Lippincott Williams A ; Wilkins. * Cox C. and Hill M. ( 2010 ) . Professional Issues in Primary Care Nursing. Oxford: Blackwell Publishing. * Dossey B. M. . Keegan L. and American Holistic Nurses Association. ( 2008 ) . Holistic Nursing ; A Handbook for Practice. 5th edn. London: Jones and Bartlett Publishers Limited. * Ellson R ( 2008 ) ‘Assessment of Patients’ . in Richardson R. ( ed. ) Clinical Skills for Student Nurses. Devon: Reflect Press. pp. 22-25. * Franklin LL. . Ternestedt B. M. and Nordenfelt L. ( 2006 ) . ‘Views on Dignity of Elderly Nursing Home Residents. ’ Nursing Ethical motives ; An International Journal for Health Care Professionals. 13 ( 2 ) . pp131-134. * Gallagher A. Tschudin V ( 2010 ) ‘Educating for Ethical Leadership’ Nurse Education Today. International Journal for Health Care Education. 30 ( 3. April ) . pp. 224-226. * Griffith R. and Tengnah C. ( 2010 ) Law and Professional Issues in Nursing. 2nd edn. Exeter: Learning Matters Limited. * Habermann M. and Uys L. R. ( 2006 ) The Nursing Process ; A Global Concept. Edinburgh: Churchill Livingstone * Huber D. ( 2006 ) . Leadership and Nursing Care Management. 3rd erectile dysfunction. Philadelphia: Saunders Elsevier. * Kozier B. . Erb G. . Berman A. . Snyder S. . Lake R. and Harvey S. ( 2008 ) . Fundamentalss of Nursing ; Concepts. Procedure and Practice. Harlow. Essex: Pearson Education Limited. * Lloyd H. . Hancock H. and Campbell S. ( 2007 ) . Principles of Care. Oxford: Blackwell Publishing. * Nursing and Midwifery Council ( 2008 ) The Code of Conduct. * O’Connell E. ( 2008 ) ‘Therapeutic Relationships in Critical Care Nursing ; A contemplation on Practice. ’ Nursing in Critical Care. 13 ( 3 ) . pp. 138-143. * Thomas J. ( 2006 ) . Survival Guide for Ward Managers. Sisters and Charge Nurses. Elsevier Health Sciences. pp. 91-93. [ Online ] . Available at: hypertext transfer protocol: //books. 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[ Online ] Available at: hypertext transfer protocol: //books. Google. co. uk/books? id=4e1hGOu7AusC A ; printsec=frontcover A ; dq=Nursing+Know+How % 3B+Charting+Patient+Care. A ; hl=en A ; ei=DcVmTbP6EYKKhQed5amuDQ A ; sa=X A ; oi=book_result A ; ct=book-thumbnail A ; resnum=1 A ; ved=0CEQQ6wEwAA # v=snippet A ; q=right % 20to % 20refuse % 20treatment % 20based % 20on % 20knowledge % 20of % 20the % 20outcomes % 20and % 20the % 20risks % 20 A ; f=false. ( Accessed: 25 January 2011 ) . * Zerwekh J. G. and Claborn J. C. ( 2006 ) Nursing Today Transition and Trends. 5th erectile dysfunction. pp. 342-346. [ Online ] Available at: hypertext transfer protocol: //books. Google. co. uk/books? id=Il41NcOI3c0C A ; printsec=frontcover A ; vitamin Dq=nursing+today+transition+and+trends A ; hl=en A ; ei=rMRmTfLPCdCwhAeAnrSTDg A ; sa=X A ; oi=book_result A ; ct=book-thumbnail A ; resnum=1 A ; ved=0CDIQ6wEwAA # v=onepage A ; q=team % 20leader % 20continuously % 20evaluates % 20and % 20communicates % 20changes % 20of % 20the % 20patient % 20 A ; f=false. ( Accessed: 1 February 2011 ) . Bibliography* Funnel R. Koutoukidis G. Lawerence K. ( 2008 ) . Tabbners Nursing Care: Theory and Practice. [ Online ] . Available at: hypertext transfer protocol: //books. Google. co. uk/books? id=iyGLjn0Md0sC A ; printsec=frontcover A ; source=gbs_ge_summary_r A ; cad=0 # v=onepage A ; q A ; f=false ( Accessed: 17 December 2010 ) . * Davis C. ( 2009 ) . ‘Team Health and Safety. ’ Nursing Standard. 24 ( 2. September ) . pp. 24-25. * Donnelly M. ( 2002 ) . Consent: Bridging the Gap between the Doctor and Patient. 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Chaucers Justinus and Placebo

Why do you think Chaucer includes Justinus and a placebo? What is the contribution of the latter discussion to the entire story? There are many factors gathered by the readers to keep the readers away from the characters in the story, especially from the complex and ambiguous series of shots they are seeing. They are all smaller or larger types or allegories. Justinus and Placebo are anthropomorphic allegories representing abstract attributes of good proposals and bad suggestions. It is derived from satirical and contemporary recommendations of the courts. There, there is told the recipient, usually the Prince, how to choose good counselors and avoid compelling their motivation as their own progress. In January, Discussion (1474) between two friends, placebo and Justinas announced that he decided to marry his soul (1400-1405). Now, this so-called controversy has brought about a sarcastic existence that existed since marriage debate, but businessmen - and some commentators - did not f ully know this, and he was one of his goals It is one. Basically speaking, there is no discussion about debate about marriage, and hoolynesse or dotage which is a substitute for merchants in this case includes a distinction without distinction. When placebo praised the decision of January (1478 - 1518), Justinus warned him that he should not hurry to do a tough and dangerous deal (1521 - 65), and they correctly won January The concept of marriage was defined. A sanctified way for men to meet (status). Betting is more like steak than old beef (1420) Like Justinus, as I pointed out already, I cite Bath's wife ironically, but Justinus is not worthy to argue against (1655ff.), But readers like Justinus may think unknown. Institution (1685) - 87) In fact, however, the issue of two blessings in January is a true theological problem in the 14th century. Dante discussed this in the fourth article of De Monarchia and Convivio The most authoritative index of the 13th century is the tradition of Albert the Great and Thomas Aquinas and of course also included in his two paradises. Medium, the land of Plugatrio and the land next to it. Indeed, from a traditional theologian's point of view, January stated the problem in the wrong way as he began with an irrational premise - Justin tried to destroy him - the marriage is a perfect Earth We guaranteed happiness The manuscript of Diodorus ceased at the end of the 4th century BC and the surviving sources became very fragmented. For a continuous story, we have to go to the epic of Pompeius Trogus by the later Latin writers Justinus, but his explanation is relatively short, contemporary readers tell us the sequence of events he describes It may confuse. In the absence of a satisfactory continuous record Plutarch 's parallel life provides important insights into some of the most influential figures of the era: Dmitryus, Pirhus, Alatus, Ajis and Clemens. Plutarch has often been pointed out as a biographer, not a historian - but when he wrote his life he examined various modern history.

How to Maximize Club Capital Essay Example | Topics and Well Written Essays - 2000 words

How to Maximize Club Capital - Essay Example Soccer is one the most common games worldwide that is played with the feet and a ball and consists of two teams with each 11 players battling it out to score goals of which the one with most wins. They obviously follow a set of rules and regulations laid down by the worlds soccer governing body FIFA (Federation Internationale de Football Association) whose memberships consists of 209 national associations (www.deloitte.com). Discussion Soccer is usually played for fun as a sport but when clubs are associated, this is where finance and soccer get into crossheads. Friends, workmates or just groups of people with the purpose of having fun initially formed soccer clubs but as professionalism came into play and larger numbers of crowds and fans became associated, â€Å"Soccer clubs then became considered as limited companies that can make profits and play in soccer leagues that are present all over the world† (Booth 78-90). So as we have seen soccer clubs do make profit and hereby we see the relationship between finance and soccer. Now we have to look at how these clubs generate their incomes and how they maximize on it. Most professional soccer clubs have academies where talent is nurtured from youth levels and the players get promoted to the next level as they grow up and also how good they get in the game. At one time, â€Å"most of the youth players make the first team squad but the rest who do not are usually sold to other clubs to further their careers† (http://soccerlens.com). â€Å"The club is responsible for providing all the necessary equipment needed for training of the players inclusive of gyms and fitness instructors as well as club doctors† (Walter 56-77). So how does a club earn income to cater for all of these expenses including paying the players wages? Well first we look at advertising. All professional soccer clubs have sponsors. These sponsors are mostly big companies or corporations. They give certain amount of money to the club and in return the soccer clubs put the sponsor’s name in front on their jerseys. This is a way of advertising. If we take examples of real-world soccer clubs that are well known and their sponsors like FC Barcelona, Qatar Airways sponsor which is a Spanish based club, Real Madrid also Spanish club is sponsored by Emirates Airline. Emirates has also sponsored other clubs such as Arsenal FC, an English based club; AC Milan, Italian based; Paris Saint-Germain(PSG), a French-based club among others. Soccer clubs can also have many sponsors, for examples the sports company that makes their jerseys and shoes. For examples Nike has sponsored FC Barcelona, Manchester United, Juventus etc while Adidas has sponsored Real Madrid, Bayern Munich, Chelsea etc. The players are also sponsored by different sports company that provide things like shoes for example, Lionel Messi (considered as the world’s best soccer player) is sponsored by Adidas. This sponsorship is separate from the clubs sponsorship. Other sponsors are like beverage companies that provide energy drinks for the players, motor companies that provide the players with luxury cars and so. All of these sponsorships earn the club a large amount of income which is used to pay the players’ wages and pay other bills. Another way of a club earning money is through the selling of players. A player that plays for a club is considered as an asset of the club and can be sold to make profits.  

Business Research Discussion Week 6 Essay Example | Topics and Well Written Essays - 500 words

Business Research Discussion Week 6 - Essay Example The technique would enable gathering of pertinent information which were not captured in the eye-tracking software, such as the suggestions on improvement and assessment of usability from the users’ perspectives. As emphasized, â€Å"while the observation method may be used to describe a wide variety of behavior, cognitive phenomena such as attitudes, motivations, and preferences cannot be observed. As a result, observation research cannot provide an explanation of why a behavior occurred or what actions were intended† (Zikmund, Babin, Carr, & Griffin, 2012, p. 236). Therefore, the brief survey or questionnaire would collect information on attitudes or preferences which could not have been made possible with pure eye-technique (or observation) method. What advantages exist of one research design over the other with regard to measuring the physiological reactions of research participants? What might be some ethical implications of observational methods? Under what circumstances might it be considered profiling? The advantage of the eye-tracking software is in measuring the physiological reactions through the natural tendencies of responding to visual appeal. The benefit of soliciting information through a brief survey is that the incorporation of cognitive skills that rationalize focusing on information deemed to be appealing or catchy. The observation methods should abide by standards of ethics in terms of soliciting the approval of participants in the research. Profiling is defined as â€Å"the recording and analysis of a person’s psychological and behavioral characteristics, so as to assess or predict their capabilities in a certain sphere or to assist in identifying a particular subgroup of people† (Oxford University Press, 2014, p. 1). As such, the eye-tracking software falls within the profiling aspect since the information gathered enables Mazda to determine particular aspects (or profile) of users who exhibit